2,361 search results
Language in the real world
Languages

Language in the real world

...article) is a general human phenomenon, a faculty of our species. Equally obvious, as you saw in the previous activity, is the fact that: ‘Languages’ (used in this countable form) are markedly different from each other. While language is a human trait, this is not the case for any particular language. The scientific study of both language and languages is called...
View course Language in the real world
Level 3: Advanced 6 hrs
Social marketing
Money & Business

Social marketing

...articles, ‘Broadening the Concept of Marketing’ by Kotler and Levy (1969), and ‘Social Marketing: An Approach to Planned Social Change’ by Kotler and Zaltman (1971) generated early interest in the subject. Since then a growing body of research and theoretical development has focused on effecting behavioural change across a range of social issues. This course...
View course Social marketing
Level 3: Advanced 8 hrs
Marketing communications as a strategic function
Money & Business

Marketing communications as a strategic function

...et al. (1994) point out that planning marketing communications as if the different ways of reaching the consumer exist in isolation is essentially an organisation-centred view of marketing. A customer-centred view would acknowledge that customers pay scant regard to whether the communication in question is through advertising, public relations or any other channel....
View course Marketing communications as a strategic function
Level 3: Advanced 6 hrs
Library of Alexandria
History & The Arts

Library of Alexandria

...article up to ‘… hundreds of thousands of rolls’ (p. 356). You do not need to read the footnotes. As you read, pay careful attention to Bagnall’s account of the historical library, and the evidence he uses. What kind of picture of the library does he build up? Are you surprised by any of it? Discussion Bagnall’s article is an uncompromising and valuable account...
View course Library of Alexandria
Level 3: Advanced 7 hrs
Biological, psychological and social complexities in childhood development
Health, Sports & Psychology

Biological, psychological and social complexities in childhood development

...Article: Sheldon, G. et al. (2018) Nursing management of paediatric asthma in emergency departments. Emergency Nurse. Doi: 10.7748/en.2018.e1770 You can source this article online by entering the title into a Google search and downloading it from the source on ResearchGate. Remember, to avoid losing your place in the course, you should search for article in a new tab or...
View course Biological, psychological and social complexities in childhood development
Level 2: Intermediate 12 hrs
Struggling to be heard: One woman’s video story
Society, Politics & Law

Struggling to be heard: One woman’s video story

...article. This contribution from Gwen starts with her video story and then concludes with an interview with her for this collection. This was also conducted in 2021. Gwen’s Story How did you end up working in the railway? After three years at the Inland Revenue and having no luck with each promotion I went for, I spotted an advert in the local paper looking for Train...
View video Struggling to be heard: One woman’s video story
Video 5 mins
Black Majority Churches (BMCs) and the transformation of British Christianity
History & The Arts

Black Majority Churches (BMCs) and the transformation of British Christianity

...article (in my opinion) by Dr Joe Aldred titled “Are Black Churches contributing to cohesion or polarising Christians and other faith groups?”. I agree with many of his observations and conclusions, not least his inclusion of Professor Robert Beckford’s description of Black Majority Churches (BMCs) as places of “shelter and rescue”. John’s presentation during...
View video Black Majority Churches (BMCs) and the transformation of British Christianity
Video 40 mins
Attention
Society, Politics & Law

Attention

...et al. (2002) used the Evett and Humphreys (1981) technique, but with modifications. As in the earlier study, they showed a potential prime (e.g. ‘lion’), followed by a hard-to-see masked target (e.g. ‘tiger’). However, there were two changes in this study. First, the priming word could be displayed either for a very short time, so that it was allegedly...
View course Attention
Level 3: Advanced 10 hrs