2,847 search results
Marketing communications as a strategic function
Money & Business

Marketing communications as a strategic function

...centred view of marketing. A customer-centred view would acknowledge that customers pay scant regard to whether the communication in question is through advertising, public relations or any other channel. Communications are received (or not) depending on their relevance, timeliness, convenience and consistency with other messages. Integrated marketing communications, an...
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Level 3: Advanced 6 hrs
Ade Thomas - Earth in Vision
Nature & Environment

Ade Thomas - Earth in Vision

...research his best-selling book The English. Transcript Earth in Vision Project My name is Ade Thomas and I am the founder of Green.TV which is an online platform for publishing sustainability, clean tech and conservation video content. This is what I do So, Green.TV’s mission is to communicate conservation, clean tech and sustainability issues. We do that via what we...
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Video 30 mins
Five Inspiring Black Trailblazers from across Europe
History & The Arts

Five Inspiring Black Trailblazers from across Europe

...children's TV presenter - she was the face of Sweden's local variant of Disney Club - but moved on to producing and presenting current affairs. She studied political science at Stockholm University, fitting her studies around media work and a role at Sweden's industrial giant Skandia. She also held positions of responsibility in the Church, and sat on the board of the...
View article Five Inspiring Black Trailblazers from across Europe
Article 10 mins
Managing and managing people
Money & Business

Managing and managing people

...Research in the USA found that the manager’s day included a series of short, unconnected activities. At first sight, a lot of the things that managers spend their time doing don’t seem clearly connected to the achievement of their goals. In an article in the Harvard Business Review, ‘What effective general managers really do’, John P. Kotter examined the seemingly...
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Level 3: Advanced 8 hrs
A global dimension to science education in schools
Education & Development

A global dimension to science education in schools

...research and lookup and then present whether their findings were they the real ones to discover it or not. Debates I found to be quite a good way to do it because I could arrange a debate about whether it was Al-Haythum who made all the ground-breaking discoveries or was it Snell or alternatively to look at the issue of William Harvey and ibn Nafis which is... where there...
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Level 2: Intermediate 8 hrs
Death and medicine: postponement and promise
Health, Sports & Psychology

Death and medicine: postponement and promise

...centred care and services. In this alternative model of health care delivery, the dying person is actively encouraged to be the primary decision maker. However, the extent to which dying people can unilaterally decide on such things as length of stay is limited...Death and medicine: Postponement and promise: 3 Problems with quantification - One of the main problems with...
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Level 2: Intermediate 1 hr
Making decisions
Money & Business

Making decisions

...research that colleagues and I carried out into the decision making of traders in investment banks, one trader told us: I spend time talking to a lot of people; consultants, other traders on the desk, in the markets, finding out what people are doing. I am always absorbing information. … I like to find people who have the same thought processes as me. This trader may...
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Level 3: Advanced 4 hrs
How OpenLearn uses third-party content
Get Started

How OpenLearn uses third-party content

...research Before publication, the content will be reviewed by a member of the editorial team to ensure there are no compliance problems with the piece - e.g. copyright infringement Sometimes the material has been selected from another publication, and is being republished by OpenLearn Why do we use this sort of content? Using high quality third-party content allows us to:...
View article How OpenLearn uses third-party content
Article 5 mins