History & The Arts
Is ‘Barbenheimer’ going to save cinema?
...worlds of fashion and beauty – have made canny use of Barbenheimer in their advertising campaigns. HAPPY BARBENHEIMER RELEASE WEEK pic.twitter.com/9rMbMPvr62 — Film Updates (@FilmUpdates) July 17, 2023 For the studios behind the films (Warner Bros. and Universal respectively), the hype has paid off. Opening weekend box office returns were the fourth highest on record,...