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...Open University course B122 An introduction to retail management and marketing...Retail marketing: Learning outcomes - After studying this course, you should be able to: define retailing understand what marketing means to business executives and academics understand the ways that retailers use marketing tools and techniques to interact with their customers...Retail...

...Source: Loftus and Palmer, 1974)...Making decisions: 4.4 Using information - Our use of information is often biased in important regards. First, we pay more attention to information that is easily available (the availability heuristic). Second, we overweight memories which are more easily retrievable – usually because they are emotionally vivid or have personal...

...open to possibilities and uncertainties. This first section aims to enable you to feel comfortable with the fact that you may have questions you may think you should know the answer to, and don’t. Futures planning often involves unknowns and idea that may seem impossible. The course has been designed to help you to manage unknowns more effectively and the later sections...