Society, Politics & Law
The Curious Geography of Weetabix: A Cereal Tale for Our Times
...become the company’s ‘local’ roots. In 1936, the company changed the product name to ‘Weetabix’ to distinguish it from its antipodean counterpart, and likewise changed the company name to Weetabix Limited. Past and present geography So, for Weetabix Ltd, its prized ‘localness’ today is not all that it would seem. It would be a mistake, though, instead to...