History & The Arts
The Empties Generation: Why did we hit peak booze in 2004
...world, but British drinkers of the time stuck to their home-brewed pale ales. These drinks were weaker than the 5% alcohol content of many lagers, and suited British drinking habits. “Mild [a type of beer] was about 3%,” says beer writer Pete Brown. “Men who worked in factories and mines would drink pints and pints of it after work, partially to rehydrate without...