Money & Business
Managing my money
...et al., 2012, pp. 109–10)...Week 3: Expenditure and budgeting: 3.2.5 Heuristics and spending - One reason why people sometimes pay higher prices for certain goods and services is that they think a higher price equates to higher quality. The price of a product is often used as a mental short cut to assess quality. Such short cuts are called heuristics and they’re used...