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...studying this course, you should be able to: understand and identify customers, consumers and clients and their needs and expectations apply these ideas to a work context and recognise customers, consumers and clients and their needs and expectations understand and identify financial stakeholders of an organisation and their information needs apply these ideas to a work...

...studying this course, you should be able to: define retailing understand what marketing means to business executives and academics understand the ways that retailers use marketing tools and techniques to interact with their customers...Retail marketing: 1 A definition of retailing - Figure 1 As a consumer we all have our own experiences of buying the goods and services we...