Search

...courses In 1477 William Caxton printed what could be described as Britain’s first advert, for a book called The Pyes of Salisbury. But advertising goes back much earlier than Caxton’s days; almost certainly it emerged alongside trading. From simply displaying ones wares outside, to painting murals to entice customers, the roots of advertising run deep. Actual examples...

...course DB234 Personal investment in an uncertain world... The banking crisis: cause and effect A short introduction to this album. The collapse Banks were once the corner stone of modern British society, but by September 2005 banks stopped lending to each other overnight. What happened? What caused this credit crisis? Casino Banking As banks were pressured to increase...

...course B821 Financial strategy... Financial Strategy An introduction to this album. PFI - an introduction Culture shift: using private finance to fund public projects. Why PFI? Comparing the Private Finance Initiative with financing through the public sector. The public sector Choosing the PFI route means Calderdale NHS Trust can finally have a new hospital. Proving a PFI...