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...social science research and shed light on how it can be used in practice. The event helped explain how social marketing research is used to influence behaviour in ways which can improve individual and societal wellbeing. This online event aimed to raise awareness of how research can be the basis for making clothing ownership and use more sustainable. Each year, UK...

...social media in marketing Seth Goldstein, co-founder and CEO of SocialMedia.com, discusses the changing role of social media and its impact in developing a marketing strategy: Transcript What does a buyer actually do? As part of this documentary series for British Vogue, you will hear about the role of a fashion buyer, and how trend forecasting works in the industry. See...