Society, Politics & Law
Public Health and Behaviour Change: from naïve sociology to naïve psychology
...work, in fact despite the recent hype around their novelty, they have had a very long history of success commonly known as marketing.Supermarkets knew that putting sweets along check out aisles would increase sales long before anyone thought of putting fruit at eye level in school canteens. Some nudge efforts have undoubtedly been more creative and more effectively...