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...entrepreneurship, or even celebrity, when individuals become the face of their own personal brand: ‘A great way to understand the concept is as follows… when somebody hears your name, what pops into their head? That’s your brand, for better or for worse.’ The Celebrity Branding Agency (n.d.) For some, it represents a cynicism that has made an impact on many of our...

...entrepreneurship amongst young people could be one way of keeping more young people in rural areas. But we then need to think of the additional demands for that. And this comes back to demands for education and training, not only in appropriate skills, but also in entrepreneurial activity, in running a business. It involves thinking about how we support the digital skills...