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...et al. (1994) point out that planning marketing communications as if the different ways of reaching the consumer exist in isolation is essentially an organisation-centred view of marketing. A customer-centred view would acknowledge that customers pay scant regard to whether the communication in question is through advertising, public relations or any other channel....

...adapted extract from the Open University course B324 Marketing and society...Social marketing: Learning outcomes - After studying this course, you should be able to: describe and explain the meaning and nature of social marketing analyse social marketing problems and suggest ways of solving these recognise the range of stakeholders involved in social marketing programmes...

...et al., 2020). [This is a photograph showing the removal of the Edward Colston statue in Bristol] The empty statue pillar stand of Edward Colston that was removed during a Black Lives Matter Protest in Bristol, 2020 coloniality has survived decolonisation and still informs today's globalised worldIn fact, modern racial categories and the racial domination associated with...