History & The Arts
Selling Empire: The Empire Marketing Board
...de Bromhead et al (2019 ) have argued that the EMB underlay two-thirds of this change, Higgins and Varian (2019, 2021) argue that ingrained consumer preferences (for instance for Danish over empire butter, and Argentinian over Australian beef), and consumer price sensitivity, amongst other things, meant the impact was far less. Examining the data for trade shifts after...