540 search results
Marketing communications in the digital age
Money & Business

Marketing communications in the digital age

...artificial connection between them becomes real in our minds. The use of emotional appeals is a key component of this process. Figure 6 shows some of the most commonly used emotional appeals. You will explore each one in the following sections. [Described image] Figure 6 Types of emotional appeal...Marketing communications in the digital age: 5.1 Fear and guilt - Fear and...
View course Marketing communications in the digital age
Level 2: Intermediate 12 hrs
Basic science: understanding experiments
Science, Maths & Technology

Basic science: understanding experiments

...Artificial cloning, most famously Dolly the sheep, but many other mammals and amphibians have been cloned. Jurassic Park brought the subject of artificial cloning to attention of the population at large through Lord Richard Attenborough’s character who created a dinosaur theme park. It turns out that the story contained a certain amount of ‘poetic license’; DNA...
View course Basic science: understanding experiments
Level 1: Introductory 12 hrs
Making sense of art history
History & The Arts

Making sense of art history

...artificial feel, as in Life by Gilbert and George (Plate 7), where intense reds, yellows, greens and blue are dominant. Plate 7 Gilbert and George, Life from Death Hope Life Fear, 1984, handcolouredphotographs, framed on paper, unique. (Courtesy of Gilbert and George. © Tate, London, 2005.) Activity 7: The use of brightness of colour in Paula Rego's The Maids Timing: You...
View course Making sense of art history
Level 1: Introductory 5 hrs
The ethics of cultural heritage
History & The Arts

The ethics of cultural heritage

...intelligence. Their superior numbers allowed the Allied forces to capture key locations in the hills around Cassino and the German forces, realising they would soon be defeated, chose to retreat. A group of Polish soldiers then finally captured the abbey. After this victory, the Allied forces were able to continue pushing northward, and by 4 June, they had successfully...
View course The ethics of cultural heritage
Level 2: Intermediate 12 hrs
The problem with crime
Society, Politics & Law

The problem with crime

...intelligent voice to a whole stratum of society which had never been heard from before. We have Janice Galloway's first novel, "The Trick is the Keep Breathing", published in 1989, centred on a woman struggling out of a nervous breakdown, that's as far as possible from the old hard man character. A magic realism arrives in Glasgow fiction with A.L. KeMedy's 1995 novel "So...
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Level 2: Intermediate 1 hr
Corporate fraud and criminal behaviour
Money & Business

Corporate fraud and criminal behaviour

...artificially increase or decrease the share price and it could lead to wrong investment decisions being made by those investors. There is movement of an empty cargo ship that is used to transport commodities. Discussion This behaviour could create a false impression regarding the supply, demand, price or value of this commodity...Corporate fraud and criminal behaviour: 3...
View course Corporate fraud and criminal behaviour
Level 2: Intermediate 8 hrs
Managing virtual project teams
Money & Business

Managing virtual project teams

...intelligence conflict resolution negotiation influence. ‘Soft skills’, such as these, are important attributes of a project manager but, in turn, the project manager will also look for a mix of interpersonal skills in prospective team members with a view to influencing the group dynamics of the team...Managing virtual project teams: 1.5 Person specification - To...
View course Managing virtual project teams
Level 3: Advanced 8 hrs
Learning to teach: an introduction to classroom research
Education & Development

Learning to teach: an introduction to classroom research

...Intelligent School, London, Sage. Stake, R. (1995) The Art of Case Study Research, London, Sage. Stutchbury, K. and Fox, A. (2009) ‘Ethics in Educational Research: introducing a methodological tool for effective ethical analysis’, Cambridge Journal of Education, vol 39, no.4, pp. 489–504. Thinking Together, http://thinkingtogether.educ.cam.ac.uk/ (Accessed 13...
View course Learning to teach: an introduction to classroom research
Level 3: Advanced 5 hrs