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Social marketing
Money & Business

Social marketing

...Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society... Social marketing A short introduction to the album. What is social marketing? Michaela Firth in...
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Audio 1 hr 31 mins
Michael Jacobs - Stories of Change
Nature & Environment

Michael Jacobs - Stories of Change

...money on the table from the developed world. The developed world has just come out of a recession, public finances in almost every developed world country are very constrained, it’s difficult for developed countries to find that kind of money; they’ve got to find support for it at home and most people in most developed countries don’t see giving money to the poorest...
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Audio 5 mins
It's 1892, and the future's bright for gas lighting
Money & Business

It's 1892, and the future's bright for gas lighting

...business was steady, and was going on at the usual average of the past twelve years. During the last twelve years the average increase was 3.43 and for the past year it was 3.76. As to the question of electric light, the directors had gone very carefully into the effect of it upon the consumption of gas, and he proceeded to give the results. The most important electric...
View article It's 1892, and the future's bright for gas lighting
Article 5 mins
Who is in the wrong in the Ashley Madison hack?
History & The Arts

Who is in the wrong in the Ashley Madison hack?

...money both out of people’s desire to engage in dishonest behaviour – and out of the guilt and regret that they felt later. It is the latter that the hackers seem particularly worked up about. ALM had a policy that apparently allowed users to delete their profiles, but they charged for it, at a cost of US$19. This produced US$2m of income for the company in 2014. The...
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Article 5 mins
After the mudslide, what help does Sierra Leone need?
Society, Politics & Law

After the mudslide, what help does Sierra Leone need?

...money. Giving cash to be spent locally allows a country with limited financial resources to support its own people who are there on the ground and available immediately to help. Rather than importing goods from overseas, the means of reconstruction are purchased locally. Money can be misdirected but so can goods and services. All aid must be monitored and evaluated. Embed...
View article After the mudslide, what help does Sierra Leone need?
Article 5 mins
Other Moons
Science, Maths & Technology

Other Moons

...money, Europa’s internal ocean is the likeliest venue in the whole Solar System to host extra-terrestrial life. Some eruptions that are powered by expansion of sulphur dioxide gas send plumes of volcanic ash hundreds of kilometres into the sky; others emit lengthy lava flows of a composition akin to basalt. The global resurfacing rate by lava and fall-out from the...
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Article 5 mins
What does scientific evidence tell us about making our homes energy efficient?
Money & Business

What does scientific evidence tell us about making our homes energy efficient?

...money by making your house more efficient. But how much of it is just - ho ho - hot air? Meet a man who built a house in a lab to find out...What does making a house “energy efficient” actually mean? We know it’s important: homes account for around a quarter of total energy consumption, and most of this is used for heating and hot water. So anything you can do to...
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Article 5 mins
COP26 and the Glasgow Pact...one small step
Nature & Environment

COP26 and the Glasgow Pact...one small step

...Money – flowing from richer to poorer nations to help build their capacities to adapt to climate change, reduce their reliance on fossil fuels, and compensate for any unavoidable loss and damages. Short-term national plans – the formal detailed NDCs (Nationally Determined Contributions) that nations must produce and keep ratcheting down on a 5-year cycle under the...
View article COP26 and the Glasgow Pact...one small step
Article 5 mins