565 search results

Marketing communications in the digital age
Money & Business

Marketing communications in the digital age

...perceptions, and creating positive media attention. Direct marketing Direct marketing (incorporating interactive and database marketing) is an approach that seeks to target individual customers with personalised messages and to build lasting relationships. Direct marketing can be directed at a named person who may have a personal interest in the products or services being...
Dr Benny Peiser - Stories of Change
Nature & Environment

Dr Benny Peiser - Stories of Change

...perception that government policies added to the burden, and that became very unpopular. RH: OK, so you’ve delineated a success from your point of view. If you like to hear different points of view, do you think things have swung too far? BP: Not really because you have the BBC and a lot of other papers who are still – RH: Well, The Independent, The Guardian,...
Freeing people caught between life and death
Health, Sports & Psychology

Freeing people caught between life and death

...perception of coma (from the Greek koma, meaning ‘deep sleep’) is of a patient lying peacefully, eyes shut, without a glimmer of arousal or consciousness, eventually awakening to make a full recovery. The images of films such as Hable con Ella (Talk to Her) and While You Were Sleeping are a long way from the intubations, double incontinence and uncertainty of the...
Teaching secondary science
Education & Development

Teaching secondary science

...perceptions of, and attitudes towards, science in school will be the department’s schemes of work, and the type of knowledge and pedagogy promoted. Schemes of work will inevitably reflect examination specifications, any statutory curricula requirements that happen to be in force, any current political agendas and initiatives, as well as the values and beliefs about the...
Level 3: Advanced 11 hrs
Teaching secondary geography
Education & Development

Teaching secondary geography

...perception that geographers learn ‘the facts’, present them in maps, hydrographs, pie charts and ‘do fieldwork’. Many will restrict their comments to what is taught in school. Think for a moment of all the ‘out-of-school geography’ that students will have encountered over the last few weeks. Activity 1 Views of geography Timing: Allow about 15 minutes Ask...
Level 3: Advanced 11 hrs
Asset allocation in investment
Money & Business

Asset allocation in investment

...perceptions of which asset classes to include change over time. This is partly to do with supply - for example it was relatively difficult to buy emerging market equities or bonds in the 1980s – and partly to do with demand - hedge funds, for example, can be designed to be uncorrelated with equity markets (although this does not always turn out to be the case in...
Doping: a contemporary sports issue case study
Health, Sports & Psychology

Doping: a contemporary sports issue case study

...perceptions to better understand why athletes dope. There were also some articles in the science/physiology related category. Two other categories were found: one related to the ethics of doping and another to the frequency/prevalence of doping. How similar or contrasting are these to your own findings? The media focus, and therefore public understanding, of doping is...
Accessibility and inclusion in digital health
Health, Sports & Psychology

Accessibility and inclusion in digital health

...perceptive, and ultimately more helpful in a wide range of situations, credit should be given to Caresses-- that little flower over robots' hearts. It didn't make the robot stronger or faster. But it showed how much you can achieve by teaching them to pay attention to people's culture. [MUSIC PLAYING] Video 4 CARESSES, the Flower that Taught Robots about Culture Would you...