Money & Business
Making creativity and innovation happen
...System 1 and System 2 thinking: System 1 operates automatically and quickly, with little or no effort and no sense of voluntary control System 2 allocates attention to the effortful mental activities that demand it, including complex computations (Kahneman, 2011, pp.20–21) Figure 4 Daniel Kahneman System 1, in other words, is your intuition at work.......