1,265 search results
Marketing communications as a strategic function
Money & Business

Marketing communications as a strategic function

...et al. (1994) point out that planning marketing communications as if the different ways of reaching the consumer exist in isolation is essentially an organisation-centred view of marketing. A customer-centred view would acknowledge that customers pay scant regard to whether the communication in question is through advertising, public relations or any other channel....
View course Marketing communications as a strategic function
Level 3: Advanced 6 hrs
An appreciative approach to inquiry
Education & Development

An appreciative approach to inquiry

...institution you work for), in other roles or experiences you have had (whether in jobs or study experiences), or how they are used in media and by society at large (e.g. in newspapers, social media). You might find that your responses to each are very similar, or that you see a difference in who does each, where each occur, and how each are conducted. In practice, there...
View course An appreciative approach to inquiry
Level 3: Advanced 12 hrs
Emotions and emotional disorders
Health, Sports & Psychology

Emotions and emotional disorders

...et al., 2009). Of these, depression and anxiety (or a mix of the two, called ‘mixed anxiety and depression’ or MAD) were by far the most common, as Figure 1 shows. Note that the term prevalence is a scientific term that refers to the number of people experiencing a disorder or illness at a particular time. [Described image] Figure 1 Prevalence rates in England in 2007...
View course Emotions and emotional disorders
Level 2: Intermediate 6 hrs
UK must balance food farming impacts
Nature & Environment

UK must balance food farming impacts

...Institute in Aberdeen, and colleagues. At present, two-thirds of all cropland needed to produce the UK’s food and feed is located overseas, while 64% of associated carbon dioxide emissions are emitted abroad. The report concludes: “These results imply that the UK is increasingly reliant on external resources, and that the environmental impact of its food supply is...
View article UK must balance food farming impacts
Article 10 mins
How OpenLearn uses third-party content
Get Started

How OpenLearn uses third-party content

...institutions. We will not update author details to reflect these changes unless: We publish more up-to-date material from the same author; Or the author specifically requests the change Once published, we treat the content as we would any other item - and so it will be covered by our polices on older content and commenting. Please note this policy only applies to material...
View article How OpenLearn uses third-party content
Article 5 mins
Climate change is triple risk to Europe
Nature & Environment

Climate change is triple risk to Europe

...institutions across Europe analysed data from 4,200 river-measuring stations in 38 European nations across a 50-year timespan. They also collected information on soil moisture, rain and snowfall and temperature. In western Europe, 50% of the stations recorded a shift towards earlier floods – up to 15 days earlier – and in northeastern Europe, half of all hydrometric...
View article Climate change is triple risk to Europe
Article 5 mins
The reason for low wages
Money & Business

The reason for low wages

...Institute outlines these economic and political causes. Given the politics of low wages, it is not surprising that misconceptions around the effects of wage policies abound. Any and all attempts to raise wages by the government is commonly criticised as “killing” jobs. Meanwhile, for those supportive of such measures, any negative impact is simply ignored. It is...
View article The reason for low wages
Article 5 mins
The Bottom Line Expert Opinion: Customer Service
Money & Business

The Bottom Line Expert Opinion: Customer Service

...institutions such as those associated with education and healthcare are either being explicitly privatized or are adopting market values. While the goal, at least rhetorically, is to improve efficiency and individual care, in practice this can cause serious problems. Geoff Sharrock investigates this trend in his article “Students aren’t customers…or are they?”...
View article The Bottom Line Expert Opinion: Customer Service
Article 5 mins