Money & Business
Marketing in the 21st Century
...de Chernatony et al., 2011). In this Reebok® advertisement the brand becomes the stage for social interaction. With a common interest in fitness, people get together and create a sports community that allows them to integrate in this social setting. If you are reading this course as an ebook, you can access this video here: Reebok CrossFit: The Community Stop and reflect...