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...Open University and other partners. The project is using leading edge physiological sensors and computer game technologies to explore the impact of emotions on financial decision-making and to develop new approaches to learning, which can support effective choices. In this podcast Professor Mark Fenton-O'Creevy of The Open University Business School looks at the work of...

...Open University course B324 Marketing and society...Social marketing: Learning outcomes - After studying this course, you should be able to: describe and explain the meaning and nature of social marketing analyse social marketing problems and suggest ways of solving these recognise the range of stakeholders involved in social marketing programmes and their role as target...