532 search results

Marketing in the 21st Century
Money & Business

Marketing in the 21st Century

...intelligence. * Perceived quality Quality level is an association that consumers attach to a brand. * Perceived quality Quality level is an association that consumers attach to a brand. * Product A bundle of attributes (features, functions, benefits, and uses) capable of exchange or use; usually a mix of tangible and intangible forms. Thus a product may be an idea, a...
Learning from major cyber security incidents
Digital & Computing

Learning from major cyber security incidents

...intelligence indicating that North Korea was behind the attack. In December 2017, the US government publicly announced that North Korea was the main culprit behind the WannaCry attack. This view was shared by the UK, Canada, New Zealand and Japan too, according to CBS News (2017). Nevertheless, North Korea always denied the allegation. Without firm evidence and a proper...
An introduction to minerals and rocks under the microscope
Science, Maths & Technology

An introduction to minerals and rocks under the microscope

...artificially heated or irradiated amethyst.) Milky quartz is white and cloudy as a result of tiny bubbles of fluid (liquid and/or gas). In a few minerals, such as tourmaline, an individual crystal may be multicoloured (Figure 8), reflecting subtle changes in chemical composition as it grew. Figure 7 Some coloured varieties of quartz: (a) purple amethyst (crystals 1.5 cm...
Schubert's Lieder: Settings of Goethe's poems
History & The Arts

Schubert's Lieder: Settings of Goethe's poems

...artificial has connections with Enlightenment ideas about nature and the concept of the ‘noble savage’. But by the end of the eighteenth century this elevation of the simple and the natural was taking on a new dimension that can be seen as Romantic, because of its association with individual feeling and experience. In England Wordsworth was its chief exponent,...
Remaking the relations of work and welfare
Society, Politics & Law

Remaking the relations of work and welfare

...artificial protection of unconditional welfare and exposed Mandy to work and the costs of independence. Her return to her mother's home would help her realise that it was rash to leave the course and lose the flat. The shock of the sanction is the PA's ‘tough love’ that should break Mandy's dependency. It is likely to have pushed her into low-paid work (meeting the...
Emotions and emotional disorders
Health, Sports & Psychology

Emotions and emotional disorders

...artificially set up) criteria for one condition and others matching the criteria for the other condition. Activity 8 Identifying an odds ratio Timing: Allow 5 minutes Look at Figure 12. What is the odds ratio that ‘any anxiety disorder’ will be present in people who have major depression? What does this mean? Answer The odds ratio that ‘any anxiety disorder’ will...
Level 2: Intermediate 6 hrs
Migration
Science, Maths & Technology

Migration

...artificial' photoperiod was shifted by six hours either forward or backward, differed from those of non-shifted pigeons by about 90 degrees. [Described image] Figure 27 Rock pigeon...Migration: 6 The challenges of migration - In studying this course it will have become apparent that migration involves a diversity of behaviours and physiological adaptations, many of which...
Level 2: Intermediate 8 hrs
Systems thinking and practice
Digital & Computing

Systems thinking and practice

...artificially restricts the components in a system to make it possible to observe repeatable experiments. In spite of this, reductionism has proved so effective in practice and produced such outstanding results that it has become embedded in our language, literature and thought. Another reason for restricting what is looked at is the scale of calculating any quantitative...
Level 2: Intermediate 8 hrs