Money & Business
An American Classic: How Spam became a success
...world. On July 5, Spam celebrates its 80th anniversary. It’s fitting that this comes only a day after the birthday of the United States. The product is up there with Coca-Cola, McDonald’s and Pizza Hut as one of the most distinctive American brands of all time. As a consumer behavior researcher, I believe Spam’s widespread success can be attributed to two factors:...