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...de Boer in the Netherlands employ a low-price positioning strategy. Another strategy is to launch a low-price version of an existing product targeted at price-sensitive consumers. For example, Apple launched the Mac mini, a basic version of the Macintosh computer. With this low-priced machine Apple believes it can tempt people who have bought an iPod (and become fans of...

...de facto lingua franca of business and places like Silicon Valley are the epicentre of innovation in their field, it is easy to forget that much creativity continues to happen in diverse cultural environments. In the modern, globalised age it is tempting to focus solely on the common features different organisations or perhaps even different people share. This temptation...

...de-rated version. In short, the operations side of a business is forced to manage the dynamics of change on an almost continuous basis. Of course, managing change is not just restricted to managing technological change. As we made clear at the outset of this course, technological and organisational change go hand in hand. Sometimes technological change leads to...