Money & Business
The five billion dollar franchise: How much will Disney make from Star Wars merchandise
...et al. As David Barnett wrote in the Independent, not only did the series of films capture the imagination, but the desire to own affiliated memorabilia was unparalleled. He states that between 1977 and 1978, Star Wars toys brought in US$100m in revenue. By last year, the total was nearer US$12 billion. Young and old And Star Wars has cross-generational appeal. How many...