1,281 search results
Marketing in the 21st Century
Money & Business

Marketing in the 21st Century

...et al., 2012, p. 632) This free course is an adapted extract from an Open University course BB844 Marketing in the 21st century...Marketing in the 21st century: Learning outcomes - After studying this course, you should be able to: articulate whether marketing is a process or philosophy think analytically, creatively and in an integrated manner about marketing ethics...
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Level 3: Advanced 6 hrs
Turning rebellion into money: The upstarts who sell out
Money & Business

Turning rebellion into money: The upstarts who sell out

...style”. This branding draws on, and contributes to, BrewDog’s desire to be seen as radical in relation to other brewers, conventional shareholder capitalism – and really anyone in a position of authority. It can be fun, for sure. Dropping toy “fat cats” from a (branded) rented helicopter over the City of London looks and feels pretty funny, especially as a way...
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Article 5 mins
Oliver Sacks: "Don't skip the footnotes"
Health, Sports & Psychology

Oliver Sacks: "Don't skip the footnotes"

...style of generous, gentle instruction through a focus on narrative – infused with enthusiasm and urgency – to communicate what might seem inexpressible. These case studies are never about a condition somehow neatly cleaved from the subject and held up to view, but rather seek a “thick description” of the context and contingency of how neurological difference...
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Article 5 mins
Stories from Vienna: 6 key figures
Languages

Stories from Vienna: 6 key figures

...style is organic, imitating nature, and colourful. In his architecture, he used ecological principles and tried to maximise contact with nature in a city. He was also actively engaged in environmental campaigns. A square and a promenade are named after him. You can see Friedensreich-Hundertwasser-Platz and Hundertwasser promenade on a map. 4. WaLuLiSo (1914-1996) In the...
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Article 10 mins
Brexit and the Art of Negotiation
Health, Sports & Psychology

Brexit and the Art of Negotiation

...style of the person in charge of negotiations. Emphasising the discussion of facts and avoiding appeals to opinions and negotiators’ personal idiosyncrasies is a further way to avoid personalising the discussions. A focus on overall aims rather than current positions may help negotiators to overcome the hardening of camps that results in entrenchment and a failure to...
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Article 10 mins
Will players be fit to perform or ready to burnout at Euro 2020?
Health, Sports & Psychology

Will players be fit to perform or ready to burnout at Euro 2020?

...to see if the compressed domestic seasons across Europe impact on all teams at Euro 2020. The result may be a lower quality of play, a less energetic style of play, and an increased incidence of injury. This may be mitigated by an allowed increase in the size of squads from 23 to 26 players and being able to make squad changes right up to the start of the tournament....
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Article 15 mins
Selling Empire: Further resources
History & The Arts

Selling Empire: Further resources

...styles which individuals, companies and governments have used when ‘Selling Empire’. In particular, it includes links to websites, including some where you can find more EMB posters, and clips from Empire Marketing Board (EMB) films. The last section provides a full list of books referred to in these lectures, as well as suggestions for additional reading. Debates and...
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Article 5 mins
Interdisciplinary Learning – getting the most out of multi-subject degrees
Education & Development

Interdisciplinary Learning – getting the most out of multi-subject degrees

...styles and opens your mind to the different means by which knowledge is created or presented. The academic practice and knowledge which surrounds each subject can also be called a ‘discipline’ (see figure 1 here for related terminology around studying more than one discipline). It is worth remembering that many academic disciplines are ‘constructions’ themselves,...
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Article 10 mins