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...change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour...

...changing digital hybrid world...This toolkit offers holistic, human-centred approaches for organisations making the shift to sustainable hybrid working and digital futures. You’ll learn about a range of topics in the collection, including: Digital skills and leadership Digital transformation and building a data-driven culture Sustainability Planning for the future,...