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...account, as discussed later in the course. Other examples relate to the many global initiatives to reduce energy consumption/carbon emissions; encourage recycling; reduce binge drinking and childhood obesity; encourage positive health behaviours; and many more...Social marketing: 2.3 Reasons for social marketing - Your thoughts should already have suggested reasons why...

...account the fact that there are both ‘adaptive’ and ‘maladaptive’ versions of behaviour – an idea that was researched in a policing context by Alison et al. (2013), who developed their model of rapport based on coding many hours of police suspect interviews. The interpersonal circles they developed from this research are shown in Figure 2 below. [Described...