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...care? What is the impact of poor customer service on a business and how much does it cost them to invest in improving their infrastructure? To delve deeper into this topic, Professor Sally Dibb, internationally renowned academic in Marketing at the Open University Business School, is here to answer a few more questions following this week’s episode of The Bottom Line....

...careful with questions of the latter sort; are you being fair to your respondent in not giving them time to think? Does your respondent have time available for an extended conversation or would they appreciate a very brief conversation? Before now, I have got halfway through a series of questions with a colleague when I noticed them looking at their watch and displaying...

...adult manner than would otherwise be the case – even if deadlock seems to apparent...Week 4: Problem solving and decision making: Week 4 quiz - This quiz gives you the opportunity to check your understanding of the subjects you have covered in Weeks 3 and 4. It consists of eight questions and will help you to assess your own progress. Week 4 quiz Open the quiz in a new...