Money & Business
Understanding your customers
...T. (2009) ‘All together now: a symphony orchestra audience as a consuming community’, Consumption, Markets and Culture, 12(3), pp. 209–223. Szmigin, I. and Piacientini, M. (2015) Consumer Behaviour, Oxford, Oxford University Press. Solomon, M.R. (2018) Consumer Behavior: Buying, Having, and Being, 12th edn, Harlow, Pearson Education Limited. Thaler, R.H. and...