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Understanding your customers
Money & Business

Understanding your customers

...analysis allowing you to apply marketing theory to your own experience of having customers. Activity 2 Who are your customers? Timing: Allow 20 minutes for this activity Identify some important customers of your own. Think of your life at work, if you are in employment at the moment. Unless you work in retail, sales or customer service, you might never meet the final...
Level 2: Intermediate 8 hrs
What is aquaponics - and how can fish poo help feed the world?
Nature & Environment

What is aquaponics - and how can fish poo help feed the world?

...data via the cloud to create virtual communities of growers whose shared experience makes it easier for everyone. But there’s still lots more to find out. We’re both part of an EU Aquaponics Hub that will try to better understand how fish and veg can work together, and will facilitate innovative ways to produce high-density, high quality and more sustainable food...
How long will you live if you stop eating and drinking?
Health, Sports & Psychology

How long will you live if you stop eating and drinking?

...data on the topic of starvation and survival. Instead, there are many accounts of either voluntary or involuntary cases of complete or near-complete starvation that allow us to make some very general conclusions. One of the most well known cases of voluntary starvation, is the hunger strike of Mahatma Ganhdi. During his protest, Gandhi ate absolutely no food and only took...
Is the first step in beating superbugs to defeat poverty?
Health, Sports & Psychology

Is the first step in beating superbugs to defeat poverty?

...data, we found that that entire correlation was driven by countries that had in place a policy by which copayments were imposed in the public sector.” That means some of the poorest of the poor need to fork over a copayment anytime they want to receive antibiotics from a public sector provider. That gives us a pretty good idea of why someone might decide to use the...
How Team GB cyclists peaked at the Olympics and owned the velodrome
Health, Sports & Psychology

How Team GB cyclists peaked at the Olympics and owned the velodrome

...data analysts. Success breeds success The old addage “success breeds success” clearly applies to the whole of Great Britain’s Olympic team. On the track the first cycling gold in the men’s team pursuit at Rio seems to have given the squad a level positivity and confidence which not only motivated them, but also potentially has intimidated their rivals. This notion...
The 2016 race enters the home straight
Society, Politics & Law

The 2016 race enters the home straight

...data sets to compare the performance of opinion polls and betting (or prediction) markets, over a large number of US elections. We concluded that the markets tend to be more accurate than the polls in identifying election outcomes. There are signs that pundits and reporters are noticing; RealClearPolitics, for instance, also now reports the latest betting odds. On that...
Poverty in Scotland 2016: Tools for Transformation
Society, Politics & Law

Poverty in Scotland 2016: Tools for Transformation

...data and information about many of the different dimensions of poverty and their impact in Scotland. Contributors focus on specific areas of poverty and consider some of the ways in which these can be addressed by policy. Here the emphasis on ‘the tools’ to combat poverty and disadvantage is a central theme running through the collection. The discussion of poverty,...
Why is scientific research part of emergency response?
Science, Maths & Technology

Why is scientific research part of emergency response?

...data can demonstrate that government policies are causing harm to people.” What I heard did enough to overturn an initial impression that this vital frontline science might be lacking the visibility that would help both itself and others in the field. But humanitarianism remains a field with a weaker tradition of evidence than health and medicine have — and even when...