2,576 search results

Social marketing
Money & Business

Social marketing

...change in the pursuit of social goals and objectives, as opposed to financial or other objectives. This OpenLearn course is an adapted extract from the Open University course B324 Marketing and society...Social marketing: Learning outcomes - After studying this course, you should be able to: describe and explain the meaning and nature of social marketing analyse social...
Level 3: Advanced 8 hrs
A brief history of advertising
Money & Business

A brief history of advertising

...changed over the years. We take a look back in time, from the examples in Pompeii preserved in volcanic ash, to the digital era of today...Find out more about The Open University's Business and Management courses In 1477 William Caxton printed what could be described as Britain’s first advert, for a book called The Pyes of Salisbury. But advertising goes back much...
Stories from our Black students
Money & Business

Stories from our Black students

...changed the way I saw myself and my future. Xanthe's student experience Transcript. I’m studying business and management because I’ve set up my own business. It’s small now, but I want it to grow, to give me real financial independence. If that doesn’t work out, well, having a degree could mean a better-paid job. Options are important. Copyright and
Managing Relationships and Work
Health, Sports & Psychology

Managing Relationships and Work

...changes to their professional (and personal) relationships. Major challenges for managers in 2020 and early 2021 have been to set up and facilitate remote team working and to build and maintain productive relationships among colleagues who are no longer able to meet in person. A key question has been how to enable successful team working when people are part of virtual...
How OpenLearn uses third-party content
Get Started

How OpenLearn uses third-party content

...change roles or institutions. We will not update author details to reflect these changes unless: We publish more up-to-date material from the same author; Or the author specifically requests the change Once published, we treat the content as we would any other item - and so it will be covered by our polices on older content and commenting. Please note this policy only...
Life behind a mask
Health, Sports & Psychology

Life behind a mask

...changed due to wearing a face mask? Dr Marina Cantarutti, Interactional Linguist and Research Associate at The Open University, shares her thoughts...This year has seen the world change in ways we never could have imagined: socially distancing from friends and loved ones, remote working implemented across the UK, washing and sanitising our hands for more than 20 seconds,...
The reason for low wages
Money & Business

The reason for low wages

...changed is matter of intense scholarly and public debate. Indeed, there are even arguments that wages should not be raised! Here I provide an overview of the current reasons for low wages and how this problem can best be addressed. Significantly, the problem of low wages is nothing new for capitalist economies. Since the mass introduction of wage labour in the 19th...
Why there's still faith in the Spanish education system
Education & Development

Why there's still faith in the Spanish education system

...change education in the country forever. Liz Green explains...Normally, with the summer officially over and Spain waking up from its self-induced prolonged siesta, protected from anything remotely political, the first notable event is “la vuelta al cole”: millions of youngsters returning to school, or for some at the age of three, suffering their first experience of...