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...attention on what an organisation thinks it is or ought to be doing. The good mission statement creates boundaries within which objectives can be set. For example, if it were suggested that The Open University might undertake the manufacture of computers for students and others in order to increase its income, it should be immediately obvious that this activity would fall...

...attention to the methodological assumptions on which they are operating, but it is also because there are some links between, or overlaps across, these orientations. For example, the kind of analysis developed under the auspices of the third approach can be used for analysing the fronts that are of interest from the point of view of the second. Another way in which more...