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...article “Facebook IPO – what it means for Zuckerberg and you”. Significantly, “going public” is also “going global”. Stockmarkets are now arising in countries around the world, bringing with them new opportunities for companies to become IPOs within their own national contexts. One of the fastest growing and most famous of these is the Chinese stockmarket...

...article “Sport sponsorship lends halo to supplements and sports drinks”. This points to the wider, and potentially troubling, social effecs involved with sponsorship. Corporations and entire industries employ sponsorship to expand their market, commonly in ways that go substantially beyond traditional advertising techniques. They seek to fund events and public...

...article “Volkswagen: The Scandal Explained”. On a purely business level, this event has created unprecedented challenges for the leaders of VW. Already, both the US and Switzerland has stopped selling the company’s newest diesel car. In the wake of this scandal, former Porsche chief Matthias Mueller took over for former CEO Martin Winterkorn who resigned after the...

...article “What is the Northern Powerhouse”. Indeed this is not the first time that the Conservative government has announced a huge initiative. Previously the government introduced the concept of a “Big society” to combine its conservative economics with a sense of social cohesion. However, that initiative has largely been either derided or forgotten. The...

...article “Want to see the business case for green energy? Just look at China”. Nevertheless, there are substantial challenges for fostering “green businesses”. It required a large amount of initial investment without a guarantee of an lucrative future returns. Many executives also complain of the high cost of complying with what they view as burdensome...

...ET specialists and the need to raise awareness both internally and externally (for e.g. buyers, HR teams, managers’ suppliers and stakeholders’). It is essential that company codes are fully integrated into supply/buying agreements and incorporate ethical principles in a wider approach, with the aim of securing improvements and maintaining standards through effective...

...article full of useful strategies. Yet running a boardroom is by no means easy – and it appears that modern executives have it particularly tough. The spectre of corporate scandals and a global financial crisis have created new demands for public accountability and visibility of CEOs. Further more, due to globalization they must now learn to operate across a range of...