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...free course, Three principles of a coaching approach, will give you a good sense of the three core skills required to be an effective coach: rapport, listening and reflecting. It should enable you to recognise the use of a coaching approach in your workplace, and to enhance your day-to-day interactions at work. Effective coaching depends for its success on a handful of...

...free course, Marketing communications as a strategic function, emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers...Marketing communications help to define an organisation's...

...free course was written by Vera Krahmal, Chengruizhi Ma and Deborah Wood. Except for third party materials and otherwise stated (see terms and conditions), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence. The material acknowledged below is Proprietary and used under licence (not subject to Creative Commons Licence)....