Money & Business
Personal branding for career success
...determines how they come across to other people. As Jeff Bezos, CEO of Amazon, famously said: ‘Your brand is what people say about you when you’re not in the room.’ [A bearded man wearing glasses holds a Post-it note up to the camera.] Figure 1 You are your own brand When defining a personal brand, McNally and Speak (2009, p.4) start with this well-defined concept...