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...manage a brand properly. In fact, as we noted in the introduction to this course, brands are valuable intangible assets. The example given earlier of how Coca-Cola outperforms its competitors in terms of brand asset values illustrates brand relevance. The underlying principle is that a branded product performs better in the market, and thus will have a positive financial...

...manage to get a good work/life balance, most find it much harder to achieve. Dr Susan Himmelweit, an economist from The Open University, discusses this issue: "One group who often can get a good work/life balance is people who work for large organisations whose jobs are not particularly skilled and where the organisation is well-meaning. Some of the big retailers for...