1 Your brand
Most employers are very well aware of how important their brand is, to customers, employees (present and future) and other stakeholders.
Robbins-Rynne (2021) explains:
Employer branding is the story you tell the external world about what it’s like to work for you. From the policies and mission statement to in-house tech capabilities and workplace culture. It’s a sneak preview into the full employee experience, and savvy candidates will usually want to know what you offer before they shake your hand.
Robbins-Rynne (2021)
While it plays a significant part in the recruitment of new talent, it is also important for your current workforce to be proud of the brand, for example, what they say on social media can have a big impact on how your organisation is perceived.