4 Summary of Week 1

In this week you’ve seen how an implicit awareness of language underlies the design of everyday product packaging and company communications, and how corpus linguistics can be used to provide the solid linguistic evidence to underpin commercial decisions. If you’re interested in reading more about how brands establish their verbal – and visual – brand identity, you could look at other companies which specialise in this (or search online for ‘branding identity’). Examples might include the following:

• The Way With Words [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]
• Category of One Branding
• 20 brand identity examples and ideas to inspire you

In Week 2, you’ll look at English for Academic Purposes – or EAP – and the role corpus linguistics can play.

You can now go to Week 2.