7 Working with NGOs
Linguistic Landscapes works with a variety of organisations, including NGOs (non-governmental organisations) and charities. In the last part of the interview, Gill talks about work she has done with such ‘third sector’ organisations.
Activity 7 Interview with Gill Ereaut part 3
Listen to the rest of the interview with Gill, where she talks about why her work benefits such organisations in particular. What makes linguistic analysis particularly powerful in the context of NGOs?
Transcript
GILL EREAUT
So, some NGOs, some charities, for example, are about the right size for us because they have a relatively small decision making body and they can say, yeah, it makes sense, we want to do it. But there is another kind of project that we do which is to look at the public discourse of something. Many organisations – like a third-sector organisation and some public sector bodies – the public discourse is very important to them because that, in a sense, is a core issue for them – to disrupt or negotiate an existing public dominant discourse. And often, I think, those organisations … people in them might have already an awareness of the importance of a public discourse to what they’re trying to do.
They will sometimes talk about … we need to change the language about X; and so what we’re offering them is a concrete way to map the X in order to be able to disrupt or to negotiate or to intervene or however they conceptualise what they’re doing. So we did some work looking at the public discourse around disability in the UK, and we did it for the major charity in the field. The headlines about the public discourse of disability are that – in the UK at the time we did the work which was 2013 – it seemed to us to be a very stable, almost ‘stagnant’ discourse. Very little kind of room for manoeuvre within it, and it had a lot of, I suppose, generalising, totalising kind of qualities to it. So, the disabled, ‘the disabled’, for a start, you know that form rather than ‘disabled people’ or any other kind of constructions, but those people with disabilities were consistently positioned as passive – as having things done to them – and you could see that again lexically, through metaphor and through transitivity. They were positioned as to be pitied. But what was most interesting in that piece of work was not the dominant discourse – it was useful to map it and actually show in a sense how profoundly stagnant it was – but were the peripheral counter-dominant discourses. There was some very interesting emergent kind of discourses that didn’t actually try to overtly overturn the dominance around passivity and so on – and otherness – but kind of sidestepped it. So, for example, there is a strand of comedy like The Last Leg, which was presented by three people: two of them had some kind of disability and one didn’t. It used the framework of a ‘ladsy’ late night chat show. It just happened upon disability from time to time. Disability was a topic, but it was a recurring topic like sex and football. And what we were talking about was the normalising without calling out. So it took disability into a powerfully attractive cultural frame of the late night ‘ladsy’ kind of chat show without saying we are about disability.
Discussion
Gill describes how charities and NGOs already tend to be aware of the power of language and often know that it can reveal assumptions and attitudes. They often require large-scale analyses of general language (discourse) around a particular topic in order to better gauge where society as a whole stands on an issue. In addition, they tend to have relatively small decision-making teams that are open to more innovative approaches.
In the interview, Gill gives the example of her work with a leading UK disabilities charity and the way in which she and her colleagues were able to find alternative and powerful ways of talking about disability, as exemplified in the Channel 4 comedy series The Last Leg. The first series ran in 2012, offering an alternative view of the Summer Paralympics. Ever since it has regularly aired as a weekly look at events in the news, with a humorous take.