2.5 Finding collocations
If you have never seen or used a particular word before or need help paraphrasing a phrase, you may want to look at different ways in which this word is normally used with other words. These combinations of words are called collocations.
You will practise this through the following activity.
Log on to thewebsite and enter the word ‘strategy’. You will be taken to the following page.
Use just-the-word.com to find more formal equivalents for the words in bold in this sentence:
Management came up with a good strategy and used it throughout the organisation.
More formal equivalents of ‘To come up with a strategy’ are most of the items in the first cluster: adopt, develop, devise, draw up, formulate, outline and plan a strategy. The verbs devise, develop and plan are the most commonly used.
The phrase ‘good strategy’ is very general. To find the best equivalent, it would be necessary to know in what way the strategy was good. Possible alternative collocations are: comprehensive, effective, successful and clear strategy.
Equivalents of ‘use a strategy’ are: adopt, implement and pursue a strategy.