Working in the voluntary sector
Working in the voluntary sector

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

2.4 The contribution multiplier

One mistake inexperienced fundraisers often make is to think they have to do all the work themselves. However, the most effective way to get resources is not only to ask other people to help with either money or time, but also to ask them to ask their friends to help – this is known as the contribution multiplier (see Figure 4).

A diagram of a series of dots representing people who are connected to other people (dots) by lines.
Figure 4 The spread of participation: a chain of contributors

A good example of the contribution multiplier is a sponsored event. For example, a marathon where people who take part not only pay a fee to enter, but also ask some of their friends and relations to sponsor them to complete the event. This both reduces the time and effort you need to put into contacting potential supporters and increases the amount of resources you can get, as others will ask more people than you could possibly contact. Their chances of success are also likely to be higher as they will often be asking people they know to sponsor them.

If you think back to Activity 1, Anna talked about the importance of involving different people in her fundraising team and how this brought in new people over time. She described it as a ‘snowball effect’, which is similar to the multiplier effect.

You will now look at what might be involved in fundraising for particular projects or activities through writing an application for funding.

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371