7 The future of distillation and the gin industry
In this final video from the Cotswold Distillery, Sarah MacLellan talks about the development of the gin industry and where the future of distilling may be heading.
Thinking back to the end of Week 4 and James Clarke’s opinion on the future of the brewing industry, can you see any similarities with the gin industry here?
Both James Clarke from Hook Norton and Sarah MacLellan from the Cotswold Distillery agree that it is consumer demand which is driving the development of both industries. Consumers are continuously looking for novel products in a market with increasing competition between breweries and distilleries. Keeping up to date with consumer demand and changes in the market are key to remaining at the forefront of their respective industries.