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Marketing communications as a strategic function
Marketing communications help to define an organisation's relationship with its customers. This free course, Marketing communications as a strategic function, emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers.
Course learning outcomes
After studying this course, you should be able to:
- demonstrate an understanding of the strategic importance of communications in a competitive environment.
First Published: 09/08/2012
Updated: 14/11/2019
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