Free course

Products, services and branding

Free statement of participation on completion

In this free course, Products, services and branding, you will find out about how organisations manage their products and services. This will include learning about how new products are developed and how the existing portfolio of offerings is managed. The particular characteristics of service products will be explained so that you can understand the impact that these features have on how services are managed.

Course learning outcomes

After studying this course, you should be able to:

  • understand what a product is, the various levels which make it up, and different types of products
  • understand how products can be classified, and the nature of the product line and product mix.