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Products, services and branding
Products, services and branding

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Products, services and branding

Products, services and branding

Introduction

In this free course, Products, services and branding, you will find out about how organisations manage their products and services. This will include learning about how new products are developed and how the existing portfolio of offerings is managed. The particular characteristics of service products will be explained so that you understand the impact that these features have on how services are managed.

This OpenLearn course provides a sample of level 2 study in Business Studies [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] .

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