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Staying on the “right” side of public opinion—and how to avoid controversy

Updated Friday, 10th February 2017

Dr. Bjorn Claes is reimagining the concept of legitimacy – in businesses and beyond at the latest Business Breakfast!

During this Breakfast Briefing on 1 November 2016, Dr Björn Claes, Senior Lecturer in Operations Management at OUBS, explored the concept of legitimacy; why it is important to your business in the short and long-term; and how it can help your business adapt and survive in the future. The briefing aimed to:

  • Give new insights and perspectives into your business
  • Explain how to make you business more responsible
  • Suggest how to improve your reputation in the eyes of the public

Read more: Breakfast Briefing: Business Legitimacy - ‘Staying on the “right” side of public opinion… and how to avoid controversy’





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