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Retail management and marketing: Track 1

Featuring: Video Video

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How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.

This material forms part of The Open University course B122 An introduction to retail management and marketing.

By: The OpenLearn team (The Open University,)

  • Duration 1 hour 45 mins
  • Updated Friday 10th June 2011
  • Posted under Money & Business
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Track 1: Store operations

A look at how stores plan and operate, focussing on Waterstone's and Clarks.

© The Open University 2011

Tracks in this podcast:

Track   Title Description
1 Store operations    A look at how stores plan and operate, focussing on Waterstone's and Clarks. Play now Store operations
2 Bar code technology    Looking at the increase and benefits of online shopping and barcode technology. Play now Bar code technology
3 The impact of marketing    The importance of marketing and communication. Play now The impact of marketing
4 The agency and the message    This video looks at how agencies help companies to raise awareness of their brand and promotions. Play now The agency and the message
5 Online retail marketing    An online entrepreneur challenges the existing state of high street retail. Play now Online retail marketing
6 Building a brand    How should a retailer go about building their brand, and what is meant by 'a brand'? Play now Building a brand
7 PR in retailing    Several small businesses explain how they have used public relations to help their businesses grow and make an impact. Play now PR in retailing
8 How supply chains work    Using frozen peas as an example, this video takes us through the complete supply chain process. Play now How supply chains work
9 Retail buying in the fashion industry    A look at how UK fashion companies trade overseas. Play now Retail buying in the fashion industry
10 Independent retailers    Several independent retailers explain why they are a preferred alternative to the high street. Play now Independent retailers
11 The Internet debate    Experts discuss the internet tools available to retailers. Play now The Internet debate
12 The retail sector in 2020    How technology has changed and drives retail and consumerism, and the use of statistics and date. Play now The retail sector in 2020
13 The future of retail management    Businesses reflect on what the future hold for them and where they might be. Play now The future of retail management




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