The shops that make us buy

Collector or hoarder: How can we define a healthy relationship to personal possessions?

Sure, football is popular but it's never as popular as during a World Cup. Why is that? And does all this on-pitch conflict lead to countries hating each other a little bit more? Chris Stiff explores the psychology of people caught up in the men's World Cup.

Pressurising customers to make their mind up is more likely to cost a sale than create one.

This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.

The following video explores the concepts covered in this course.