Find out more about The Open University's Business and Management courses and qualifications
This interactive illustrates the money-spending effects of the following retail environments: Coffee shop, Supermarket, Clothing boutique, Car boot sale and Online shop.
Click on the image above to launch this interactive
Instructions - For the best results, use a modern web browser . Upgrade to the latest version of Internet Explorer or try a free alternative like Google Chrome, Firefox or Safari.
Find out more about how you think and shop
-
Are you a secret hoarder?
Collector or hoarder: How can we define a healthy relationship to personal possessions?
-
The psychology of World Cup fans
Sure, football is popular but it's never as popular as during a World Cup. Why is that? And does all this on-pitch conflict lead to countries hating each other a little bit more? Chris Stiff explores the psychology of people caught up in the men's World Cup.
-
Why limited-time offers make shoppers say 'bye now', not 'buy now'
Pressurising customers to make their mind up is more likely to cost a sale than create one.
Study a free course
-
Retail marketing
This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.
-
Children and young people: food and food marketing
The following video explores the concepts covered in this course.
-
Starting with psychology
The most 'important and greatest puzzle' we face as humans is ourselves (Boring, 1950, p. 56). Humans are a puzzle, one that is complex, subtle and multi-layered, and it gets even more complicated as we evolve over time and change within different contexts. When answering the question 'what makes us who we are?' psychologists put forward a ...
Rate and Review
Rate this activity
Review this activity
Log into OpenLearn to leave reviews and join in the conversation.
Activity reviews
I have learnt so much more than I previously imagined about anyone trying to take hard earned money out of my pocket. I will from hereforth be much, much more aware of what is really on offer and I shall start with always asking myself...do I really NEED this?
Valuable insight into the ways we are influenced in different retail settings.