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Supply chains: Smart cars: Track 1

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What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.

By: The OpenLearn team (The Open University,)

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Track 1: Supply chains: Smart cars

A short introduction to this album

© The Open University 2009

Tracks in this podcast:

Track   Title Description
1 Supply chains: Smart cars    A short introduction to this album Play now Supply chains: Smart cars
2 Smart thinking    Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches Play now Smart thinking
3 Smartville    How the innovations continue at Smart's factory, and how the brand image is built Play now Smartville
4 Behind the brand    The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers Play now Behind the brand
5 Innovating the aftermarket    The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values Play now Innovating the aftermarket




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